You know when you search for a business on Google, and a little tab pops up on the right-hand side of the search results? It will include various bits of information about the business such as their location, opening hours, contact number, and maybe even some photos. Even if you’re not 100% sure on what it is, you probably will have seen it in action before. So, what are the Google My Business categories, and how do you choose them in order to maximise your businesses’ visibility online? We’ll cover all of that and more in this post, so carry on reading to find out all about it… What is GMB and what are the benefits?įirstly, let’s talk about GMB in general terms. In today’s article, we’ll go through what a Google My Business (GMB) account is, with a focus on one thing: categories. This means it is most important than ever to list all your potential services, but also take heart – if your business is one of the best choices for that user, there’s now an even better chance you’ll be the one to rank.Have you got a Google My Business account? If not, then you are really missing out. The local pack, the local results that show up on Google’s search results page, can now show different business categories next to a business’s name depending on the user’s search query. Google recently made a change to their GMB local pack listings. This could include “Hotel,” “Spa,” “Salon,” and potentially many more. Ideally, you should be selecting categories that fit every service you provide. If, for example, you were the owner of the Golden Sands Resort and Spa, and the only category your establishment is listed under is “Resort” your other services are missing out on potential business. The key to providing that relevant experience is making sure that you are ranking in searches for all the services you provide. One of the aspects of GMB that makes it an effective digital marketing solution is the ability to add multiple categories for one business. So now that we’ve got all the basics of GMB covered, let’s dive in to the ways that GMB can be an effective digital marketing solution.
#Google my business categories for healthcare driver
You can also make regular updates and optimization on your GMB to keep Google’s algorithms (and users) aware that your business is up and running.īecause of this, Google My Business pages are the biggest driver of local SEO success. Getting solid quality links (local business directories and publications are perfect) to your site is always one of the best tactics for improving SEO ranking. If not, there are several things you can to do help. Is your business a fixture of the community, with tons of reviews, sponsored events, local newspaper articles, etc? If so, the chances are that your prominence is already relatively high. Prominence signifies the activity around your business.
The third GMB ranking factor to be aware of it prominence. If your business is outside that distance, you shouldn’t expect to rank. Shoppers conduct local searches because they’re looking to do business within a certain distance. Obviously, in local searches, distance is one of the most important details. The next primary local ranking factor used by GMB is distance. Naturally, relevance is an incredibly important factor for all search, and local is no exception. That means a user searching for “dog day-care” should see your kennel business in their local search results, but someone looking for a “gluten-free muffins” should not.
Relevance relates to how well your business fits the shopper’s search intent.
The top ranking factors for GMB pages are relevance, distance, and prominence. The difference is that GMB page rankings are driven by factors specific to local search. Just as standard websites rank in the Google search results, GMB pages also rank in search results and on Google Maps.
0 kommentar(er)
